The Task

For the drop of the new footwear style “Mile Rider” by Puma we were asked to create campaign assets and a social media activation for the German Big Player Snipes. The new silhouette was supposed to be represented by fierce and stylish females.

The Idea

As we were aiming to push a style that is available for women only, our goal was to create a female crew. From the models, to the photographer, to make up artist and stylist…incredible female artists came together to create great content from the Berlin streets of Kreuzberg.

The Outcome

We did what we do best: create a great vibe on set and an even greater result. Due to the relaxed atmosphere, we worked quickly and effective. The pictures were very well received by both Puma and Snipes, which led them to re-post on @pumawomen and share the images on the home page of snipes.de which is normally reserved for in house productions only.